How Commercial Outdoor Lighting Enhances a Business
Commercial outdoor lighting installation is a wise investment for any business. It enhances how a company looks and functions and creates a more welcoming atmosphere for potential and existing customers.
Brightly illuminated storefronts and buildings offer a great customer experience, help market a business better, and boost foot traffic for businesses that remain open after dark.
However, several businesses overlook the part exterior lighting can play in the company's growth and success. Here are a few ways commercial outdoor lighting can enhance a business and why business owners should make it a top priority:
Make a great first impression
First impressions are crucial for every business. When a customer approaches a business, the exterior is the first thing they notice. Professionally installed and well-placed outdoor lighting offers a striking appearance. It makes a company visible to the passersby, helps them locate the entrance and remember the name, highlights essential features, and draws attention to crucial signs.
The increased visibility at night attracts new customers, which may translate to an increase in sales. People are more likely to approach an inviting, easily accessible, well-lit business, especially after dark.
Alleviate security concerns
Exterior lighting is an effective and proven measure to improve the safety of customers and employees and enhance the security of the business premises. Well-lit outdoors significantly reduces the possibility of potential accidents, slips, trips, and falls and makes customers feel safe. People usually avoid businesses with poor lighting or those situated in dark buildings.
Lighting up the entryways, doorways, stairs, and parking lot with motion-activated light fixtures deters potential intruders, vandals, and robbers and reduces the chances of break-ins. It keeps the business protected from all types of criminal activities.
Add to the brand value
Installing outdoor lighting is among the best ways to enhance the curb appeal, ambiance, and aesthetics of commercial properties and increase their value. It helps distinguish a business, so it gains an edge over similar companies in the neighborhood. Outdoor lighting accentuates the most prominent features in the dark and helps catch eyes from far away on a busy street. It also contributes to promoting a business even on closing days.
Commercial outdoor lighting options
The business location, potential dangers, and the number of vulnerable property areas determine which commercial outdoor lighting system is best for the business. Consider illuminating the landscaping features, statues, outdoor architecture, business address, vital signage, parking lot, walkways, driveways, doorways, entrances and exits, staircases, or dark areas around the building.
Choose from different lighting options, including spotlights, up lights, bollard lights, area lights, dusk to dawn lights, floodlights, step lights, lampposts, and motion-activated lighting to properly light up the business, enhancing the overall look and feel. Use LEDs to lower the energy bills.
Curb appeal holds equal importance for commercial properties like it does for homes and other residential properties. A business can lose out a lot because of the dim and dreary outdoors.
Light it all up!
Hire a licensed electric company for assistance in choosing the most suitable lights, ensure their proper placement and installation, and lighting equipment maintenance. An experienced and qualified electrician can customize the lighting system to suit the business' specific needs.
Zimmerman Electric is here to serve your residential and commercial electrical needs throughout the Phoenix Valley metro area. Call us today if you need electrical work performed 602-497-3365.
